Wedding or event invitation showing a decorated table with floral arrangements, glasses, and table settings, with text reading 'Blossom Bay' and 'Flower Boutique'.
Blank textured white canvas

BRAND IDENTITY for female Led Businesses READY tO MOVE BEYOND DIY

Strategic, high end brand identities designed to replace pieced together visuals with clarity, cohesion, and confidence.

START YOUR PROJECT

If your business started with a DIY logo or a Canva template, you’re not alone. Most businesses begin that way. But there often comes a point where those visuals no longer match the level you’re operating at — or where you’re headed next.

I work with female led businesses who are ready to step out of makeshift branding and into a thoughtful, cohesive brand identity. One that feels intentional, professional, and aligned with the work they do today and the growth they’re building toward.

THE PROCESS

01. Discovery and Alignment

Every brand project starts with a discovery call.

This is where we decide if we are the right fit creatively and professionally. We talk through your goals, your long term vision, and where your brand currently stands. I ask questions that go deeper than aesthetics so I can understand what you are truly building.

If we are aligned, we move forward with clarity and confidence.

04. Design and Development

This is where your brand comes to life.

Your logo suite, colour palette, and typography system are designed with intention and balance. Every element is created to work together as a cohesive system, not just individual pieces.

The goal is a brand that feels refined and aligned across every touchpoint.

02. Brand Strategy

Before anything is designed, we define direction.

This phase focuses on positioning, audience, brand voice, and the experience you want to create. It gives structure to the creative work that follows and ensures every visual choice has purpose.

Strategy is what keeps your brand consistent as you grow.

05. Refinement

You review the designs and share feedback.

I refine with focus and intention to ensure the final identity reflects your vision while maintaining strategic integrity. This step strengthens the work without overcomplicating it.

One clear round. Thoughtful adjustments.

03. Creative Direction

With strategy in place, we explore the visual direction.

I develop curated concepts that reflect the tone and personality of your brand. We review colour, typography, and overall aesthetic to establish a clear creative path.

Once approved, this becomes the foundation for your identity.

06. Delivery and Support

Once approved, your final files are prepared and organized.

You receive everything you need to confidently use your brand across print and digital platforms. I remain available for light support to ensure a smooth transition into launch.

You walk away with clarity, consistency, and a brand built to grow with you.

Featured Brand Identities

view select projects

PRICING & PACKAGES

Every brand is different, which is why my pricing reflects the level of care, strategy, and intention that goes into each project.

My packages are designed to support those who are ready to invest in cohesive, high end branding that feels aligned with where they’re going next. Each offering is intentionally structured to provide clarity, consistency, and long term value.

  • The Brand Essentials is designed for businesses that need to fine-tune their brand identity in a focused, efficient manner. Whether you’re launching a new brand or refreshing an existing one, this service offers everything you need to establish a cohesive, impactful identity.

    • Questionnaire

    • 30 min Discovery Call

    • Unlimited Email Correspondence

    • Brand Strategy

    • 2 creative directions to choose from

    • One main concept

    • Primary & Secondary Logos 

    • Cohesive Color Palette

    • Typography System

    • 2 - 3 Logo Mockups

    • Mini Visual Guide (1 Page)

    • 1 Round of Free Refinements

    • Final Files (SVG, PNG, JPG, EPS, PDF)

    Investment: Starting at $2,400 CAD + GST
    Timeframe: 2-4 weeks

  • This package includes a complete logo suite, essential brand guidelines and brand collateral, ensuring your business presents a clear and cohesive image.

    • Questionnaire

    • 30 min Discovery Call

    • Unlimited Email Correspondence

    • Brand Strategy

    • 2 creative directions to choose from

    • One main concept

    • Complete Logo Suite (Primary, Secondary, Logo Mark & Favicon)

    • Cohesive Color Palette

    • Typography System

    • Brand Pattern

    • Visual Elements

    • 3 - 5 Logo & Collateral Mockups

    • Essential Visual Guide (6 Pages)

    • 2x Brand Collateral (Business Card & 1 Pager)

    • 1 Rounds of Free Refinements

    • Final Files (SVG, PNG, JPG, EPS, PDF)

    Investment: Starting at $3,800 CAD + GST
    Timeframe: 3-5 weeks

  • Our Premium Brand Identity package offers a comprehensive solution, complete with a tailored brand strategy and extended guidelines. This package is designed for businesses eager to effectively share their unique story and connect with their audience.

    • Extensive Questionnaire

    • 60 min Discovery Call

    • Unlimited Email Correspondence

    • Brand Strategy

    • 2 creative directions to choose from

    • One main concept

    • Complete Logo Suite 

    • Cohesive Color Palette

    • Typography System

    • Brand Pattern

    • Visual Elements

    • 4 - 6 Logo & Collateral Mockups

    • Comprehensive Brand Guide (12 Pages)

    • 4x Brand Collateral (Business Card & 2 One Pager & 1 Two Pagers)

    • Brand Kit Set-up in Canva (subscription not included)

    • 1 Rounds of Free Refinements

    • Final Files (SVG, PNG, JPG, EPS, PDF)

    Investment: Starting at $4,600 CAD + GST
    Timeframe: 4-6 weeks

I'M READY TO BOOK

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