Brand identity designed to last
This is where your brand takes shape — beyond a logo. I create identities rooted in strategy, so every visual decision has direction behind it. The result is a brand that feels cohesive, communicates clearly, and holds its own as your business grows.
THE PROCESS
(001)
Discovery and Alignment
Every brand identity project starts with a discovery call. This is where we decide if we're the right fit — creatively and professionally. We talk through your goals, your long-term vision, and where your brand currently stands. I ask questions that go deeper than aesthetics, because understanding what you're truly building is what shapes everything that follows. If we're aligned, we move forward with clarity and confidence.
(002)
Brand Strategy
Before anything is designed, we define direction. This phase is where your brand strategy takes shape — positioning, audience, brand voice, and the experience you want to create. It gives structure to the creative work that follows and ensures every visual choice has real purpose behind it. Strategy is what keeps your brand consistent as you grow.
(003)
Creative Direction
With strategy in place, we explore the visual direction of your brand. I develop curated concepts that reflect its tone and personality — reviewing colour, typography, and overall aesthetic to establish a clear creative path. Once approved, this becomes the foundation everything is built from.
(004)
Design and Development
This is where your brand comes to life. Your logo suite, colour palette, and typography system are designed as one cohesive system — each element considered in relation to the others, nothing added without purpose. The goal is a brand that feels refined and recognizable across every touchpoint.
(005)
Refinement
You review the designs and share your feedback. This is a collaborative step — I refine with focus and care to ensure the final identity reflects your vision while maintaining the strategic integrity we established at the start. It's about strengthening the work, not unraveling it.
(006)
Delivery and Support
Once approved, your final files are prepared, organized, and ready to use. You'll receive everything needed to confidently apply your brand across print and digital platforms. I remain available for light support to ensure your transition into launch feels smooth. You walk away with clarity, consistency, and a brand built to grow with you.
Featured Brand Identities
COMPLETE BRAND IDENTITY
A strong brand holds its own. It doesn't rely on trends or constant reworking. It's clear, considered, and consistent.
This is a focused process designed to build that level of clarity into your business. Every element is developed with care, so nothing feels disconnected or uncertain. You're left with a brand that not only looks refined, but functions as a system you can rely on as you grow.
This is for businesses that are ready to invest in doing it properly. You value direction, trust the process, and understand that a well-built brand carries long-term weight. You're not looking for options — you're looking for the right solution, executed well.
-
Brand questionnaire
30-minute discovery call
Ongoing email communication throughout the project
Strategy & Direction
Brand strategy foundation
Two creative directions to explore
One refined concept carried through
Visual Identity
Complete logo suite (primary, secondary, mark, favicon)
Cohesive colour palette
Typography system
Brand pattern
Supporting visual elements
Application
3–5 logo and collateral mockups
Guidance
6-page visual guide for consistent use
Refinements & Delivery
Two rounds of refinements
Final files (SVG, PNG, JPG, EPS, PDF)
2 - 6 WEEKS
STARTING FROM $3,800 CAD
TIMELINE
INVESTMENT
BRAND ESSENTIALS
Some businesses don't need the full picture yet — they need the right foundation to build from.
Brand Essentials is designed for businesses that are starting out or stepping up. You're ready to look professional, show up consistently, and stop second-guessing your visuals. This package delivers the core elements of a considered brand identity — logo, colour, and typography — developed with the same strategic care as every Llenea project, just focused where it matters most right now.
It's not a shortcut. It's a smart starting point.
-
Brand questionnaire
30-minute discovery call
Ongoing email communication throughout the project
Direction
Two creative directions to explore
One refined concept carried through
Visual Identity
Primary & Secondary Logos
Cohesive colour palette
Typography system
Application
2–3 logo and collateral mockups
Guidance
1-page mini visual guide for consistent use
Refinements & Delivery
One round of refinements
Final files (SVG, PNG, JPG, EPS, PDF)
2 - 4 WEEKS
STARTING FROM $2,400 CAD
TIMELINE
INVESTMENT
FAQ’s
-
It depends on where you are. The Complete Brand Identity includes a full strategy phase — positioning, audience, brand voice — before any design begins. This is for businesses that want the entire foundation built properly from the start.
If you already have a clear sense of your direction and simply need the core visual elements executed well, Brand Essentials may be the right fit. It skips the strategy phase and focuses on delivering a professional, cohesive identity — logo, colour, and typography — at a more accessible investment.
Not sure which one fits? We'll work it out on the discovery call.
-
Every project includes two creative directions developed from your strategy and questionnaire, so the concepts presented are always rooted in your business — not guesswork. You'll have rounds of refinement to shape the chosen direction into something that feels exactly right. Liking the work isn't a happy accident here; it's built into the process.
-
To secure your project date, a 50% deposit is required at booking. A further 25% is due before the design phase begins, and the remaining 25% is collected before your final files are delivered. Payment details and a project agreement are shared once we've confirmed we're the right fit on the discovery call.
-
Your input is important, especially at the strategy and feedback stages. Outside of those touchpoints, I handle everything. Most clients find the process straightforward — you'll always know where we are and what's needed from you next.
-
Not much. You'll complete a brand questionnaire before the discovery call, which I'll use to guide our conversation. From there, I take the lead. The more openly you can share your vision, your audience, and your goals — the stronger the outcome.
-
Yes — fully. The entire process runs remotely via email and video call, so location is never a barrier. I work with clients across Canada and worldwide.
BRANDING / PACKAGING / STRATEGY / STATIONARY / SOCIAL MEDIA / ILLUSTRATION / BROCHURES / WEBSITE DESIGN