Wedding or event invitation showing a decorated table with floral arrangements, glasses, and table settings, with text reading 'Blossom Bay' and 'Flower Boutique'.
Blank textured white canvas

BRAND IDENTITY DESIGN for female Led Businesses READY tO MOVE BEYOND DIY

Strategic, high end brand identities designed to replace pieced together visuals with clarity, cohesion, and confidence.

LET'S TALK ABOUT YOUR BRAND

If your business started with a DIY logo or a Canva template, you’re not alone. Most businesses begin that way. But there often comes a point where those visuals no longer match the level you’re operating at — or where you’re headed next.

I work with female led businesses who are ready to step out of makeshift branding and into a thoughtful, cohesive brand identity. One that feels intentional, professional, and aligned with the work they do today and the growth they’re building toward.

WHY Brand Identity MATTERS

Your brand identity shapes how your business is perceived long before a conversation begins. It communicates your credibility, your values, and your level of expertise at a glance.

When your branding is cohesive and strategic, it helps you:


A green checkmark inside a circle on a black background.
A checked mark inside a circle symbol on a black background.
A green checkmark inside a circle, indicating approval or correctness.
A green checkmark inside a circle on a black background, symbolizing verification or approval.

Attract the right clients with more ease

Feel confident sharing and promoting your business

Show up consistently across every touchpoint

Build trust and recognition over time


COMMON challenges
I sEE oFTEN

You might be here because:


Your logo was created in Canva and no longer feels aligned

Your visuals feel inconsistent across platforms

You’re ready to invest in something more intentional

Your brand doesn’t reflect the quality of your services


PRICING & PACKAGES

Every brand is different, which is why my pricing reflects the level of care, strategy, and intention that goes into each project.

My packages are designed to support those who are ready to invest in cohesive, high end branding that feels aligned with where they’re going next. Each offering is intentionally structured to provide clarity, consistency, and long term value

  • The Brand Essentials is designed for businesses that need to fine-tune their brand identity in a focused, efficient manner. Whether you’re launching a new brand or refreshing an existing one, this service offers everything you need to establish a cohesive, impactful identity.

    • Questionnaire

    • 30 min Discovery Call

    • Unlimited Email Correspondence

    • 2 creative directions to choose from

    • One main concept

    • Primary & Secondary Logos 

    • Cohesive Color Palette

    • Typography System

    • 2 - 3 Logo Mockups

    • Mini Visual Guide (1 Page)

    • 1 Round of Free Refinements

    • Final Files (SVG, PNG, JPG, EPS, PDF)

    Investment: Starting at $1,350 CAD + GST
    Timeframe: 1-3 weeks

  • This package is perfect for businesses that have their brand strategy in place and are excited to establish a strong identity. It includes a custom logo and essential brand guidelines, ensuring your business presents a clear and cohesive image.

    • Questionnaire

    • 30 min Discovery Call

    • Unlimited Email Correspondence

    • 2 creative directions to choose from

    • One main concept

    • Complete Logo Suite (Primary, Secondary, Logo Mark & Favicon)

    • Cohesive Color Palette

    • Typography System

    • Brand Pattern

    • Visual Elements

    • 3 - 5 Logo & Collateral Mockups

    • Essential Visual Guide

    • 2x Brand Collateral

    • 2 Rounds of Free Refinements

    • Final Files (SVG, PNG, JPG, EPS, PDF)

    Investment: Starting at $1,750 CAD + GST
    Timeframe: 3-4 weeks

  • Our Premium Brand Identity package offers a comprehensive solution, complete with a tailored brand strategy and extended guidelines. This package is designed for businesses eager to effectively share their unique story and connect with their audience.

    • Extensive Questionnaire

    • 60 min Discovery Call

    • Unlimited Email Correspondence

    • Brand Strategy Consultation Form

    • 2 creative directions to choose from

    • One main concept

    • Complete Logo Suite 

    • Cohesive Color Palette

    • Typography System

    • Brand Pattern

    • Visual Elements

    • 4 - 6 Logo & Collateral Mockups

    • Comprehensive Brand Guide

    • 4x Brand Collateral

    • Brand Kit Set-up in Canva (subscription not included)

    • 2 Rounds of Free Refinements

    • Final Files (SVG, PNG, JPG, EPS, PDF)

    Investment: Starting at $2,750 CAD + GST
    Timeframe: 4-6 weeks

I'M READY TO BOOK

READY TO MOVE BEYOND DIY BRANDING AND STEP INTO A BRAND THAT TRULY SUPPORTS YOUR BUSINESS?

LET'S CONNECT

HERE IS Your Ultimate BRAND
LAUNCH KIT

want to jump start your business with all three services?

This bundle includes everything you need to show up with intention and polish. From branding and photography to your first online presence, a website. It’s designed for entrepreneurs and service-based businesses who want a seamless brand experience without the overwhelm.

Person holding a jar of Bobbi Brown skincare product.
Website homepage for Blossom Bay floral artistry featuring a romantic wedding scene with a bride and groom, and a bride holding a bouquet.

What’s Included

Brand Essentials Package

A custom visual identity including logo, colour palette, typography, and more. Tailored to reflect your personality and business goals.

Landing Page Design

A beautifully branded, single-page Squarespace website that highlights your offerings and guides your audience to take action.

Basic Brand Photography Package

High-quality, on-brand images that bring your content to life. Ideal for social media, your website, or email marketing.

Investment: Starting at $2,500 CAD + GST
Timeframe: 3-6 weeks

I need this!

SOME brand Identities I’VE cREATED

Pink and black floral boutique stationery set including envelopes, cards, and a flyer with a flower logo and Elegant lettering for Blossom Bay.
VIEW FULL GALLERY

Blossom Bay

Open cardboard box containing a framed photograph of a person lying in bed and a sheet of paper with text about sleep.
VIEW FULL GALLERY

Sage & Ecru

Place card with the name Olivia Reid on a beige fabric surface.
VIEW FULL GALLERY

Olivia Reid

Stay Connected

Follow Along on Instagram

For a behind-the-scenes look at our work, design inspiration, and studio life.