BRAND IDENTITY DESIGN for female Led Businesses READY tO MOVE BEYOND DIY
Strategic, high end brand identities designed to replace pieced together visuals with clarity, cohesion, and confidence.
If your business started with a DIY logo or a Canva template, you’re not alone. Most businesses begin that way. But there often comes a point where those visuals no longer match the level you’re operating at — or where you’re headed next.
I work with female led businesses who are ready to step out of makeshift branding and into a thoughtful, cohesive brand identity. One that feels intentional, professional, and aligned with the work they do today and the growth they’re building toward.
WHY Brand Identity MATTERS
Your brand identity shapes how your business is perceived long before a conversation begins. It communicates your credibility, your values, and your level of expertise at a glance.
When your branding is cohesive and strategic, it helps you:
Attract the right clients with more ease
Feel confident sharing and promoting your business
Show up consistently across every touchpoint
Build trust and recognition over time
COMMON challenges
I sEE oFTEN
You might be here because:
Your logo was created in Canva and no longer feels aligned
Your visuals feel inconsistent across platforms
You’re ready to invest in something more intentional
Your brand doesn’t reflect the quality of your services
PRICING & PACKAGES
Every brand is different, which is why my pricing reflects the level of care, strategy, and intention that goes into each project.
My packages are designed to support those who are ready to invest in cohesive, high end branding that feels aligned with where they’re going next. Each offering is intentionally structured to provide clarity, consistency, and long term value
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The Brand Essentials is designed for businesses that need to fine-tune their brand identity in a focused, efficient manner. Whether you’re launching a new brand or refreshing an existing one, this service offers everything you need to establish a cohesive, impactful identity.
Questionnaire
30 min Discovery Call
Unlimited Email Correspondence
2 creative directions to choose from
One main concept
Primary & Secondary Logos
Cohesive Color Palette
Typography System
2 - 3 Logo Mockups
Mini Visual Guide (1 Page)
1 Round of Free Refinements
Final Files (SVG, PNG, JPG, EPS, PDF)
Investment: Starting at $1,350 CAD + GST
Timeframe: 1-3 weeks -
This package is perfect for businesses that have their brand strategy in place and are excited to establish a strong identity. It includes a custom logo and essential brand guidelines, ensuring your business presents a clear and cohesive image.
Questionnaire
30 min Discovery Call
Unlimited Email Correspondence
2 creative directions to choose from
One main concept
Complete Logo Suite (Primary, Secondary, Logo Mark & Favicon)
Cohesive Color Palette
Typography System
Brand Pattern
Visual Elements
3 - 5 Logo & Collateral Mockups
Essential Visual Guide
2x Brand Collateral
2 Rounds of Free Refinements
Final Files (SVG, PNG, JPG, EPS, PDF)
Investment: Starting at $1,750 CAD + GST
Timeframe: 3-4 weeks -
Our Premium Brand Identity package offers a comprehensive solution, complete with a tailored brand strategy and extended guidelines. This package is designed for businesses eager to effectively share their unique story and connect with their audience.
Extensive Questionnaire
60 min Discovery Call
Unlimited Email Correspondence
Brand Strategy Consultation Form
2 creative directions to choose from
One main concept
Complete Logo Suite
Cohesive Color Palette
Typography System
Brand Pattern
Visual Elements
4 - 6 Logo & Collateral Mockups
Comprehensive Brand Guide
4x Brand Collateral
Brand Kit Set-up in Canva (subscription not included)
2 Rounds of Free Refinements
Final Files (SVG, PNG, JPG, EPS, PDF)
Investment: Starting at $2,750 CAD + GST
Timeframe: 4-6 weeks
READY TO MOVE BEYOND DIY BRANDING AND STEP INTO A BRAND THAT TRULY SUPPORTS YOUR BUSINESS?
HERE IS Your Ultimate BRAND
LAUNCH KIT
want to jump start your business with all three services?
This bundle includes everything you need to show up with intention and polish. From branding and photography to your first online presence, a website. It’s designed for entrepreneurs and service-based businesses who want a seamless brand experience without the overwhelm.
What’s Included
✔ Brand Essentials Package
A custom visual identity including logo, colour palette, typography, and more. Tailored to reflect your personality and business goals.
✔ Landing Page Design
A beautifully branded, single-page Squarespace website that highlights your offerings and guides your audience to take action.
✔ Basic Brand Photography Package
High-quality, on-brand images that bring your content to life. Ideal for social media, your website, or email marketing.
Investment: Starting at $2,500 CAD + GST
Timeframe: 3-6 weeks
SOME brand Identities I’VE cREATED
Blossom Bay
Sage & Ecru
Olivia Reid
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